How much should I mark up wholesale jewelry?
Answered
4 Answers
85
Best Answer
I will give you the straight answer.
What I Noticed
The sparkle is actually more brilliant than a diamond in my opinion, especially under indoor lighting. Up close, nobody has ever guessed it was not a natural stone.
Cost
I paid $300 including the setting. A comparable natural diamond would have been at least five times that. The price difference is the main reason most people go this route.
Durability
It is still going strong after two years. I clean it once a month with warm soapy water and a soft brush. No scratches, no cloudiness.
Who This Is For
- Great if you want maximum sparkle on a budget
- Great if you do not care about resale value
- Skip it if you want something that holds investment value
Jul 5, 2026
7
Here is my honest take after owning one. Short answer: no. I switched after a few months and never looked back. The upkeep was not worth it.
Jul 5, 2026
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L Laura Chen Jul 6, 2026This helped me decide, thank you!
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Z Zoe Smith Jul 7, 2026How much did yours end up costing?
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C Chloe Roberts Jul 8, 2026Does this apply to 14k gold too?
5
I will give you the straight answer. My ring came from Brilliant Earth with a full certificate. It depends on your skin and how often you wear it. Mine is fine, but a friend had issues within weeks.
Not worth the risk in my experience. Spend a little more and buy from a real store.
Jul 5, 2026
0
I talked to my jeweler about this last month.
Price Breakdown
| Option | Typical Cost |
| Lab created | $5,000 |
| Natural stone | 5-10x more |
| Plated alternative | $20-$50 but will tarnish |
Recommendation
If you are on the fence, go with the middle option. The plated stuff looks fine for a month then turns skin green. The natural stone is beautiful but the markup is brutal.
Jul 7, 2026