How much should I mark up wholesale jewelry?
Answered
Honestly, it depends on a few things. I ordered from Tiffany online. This is totally normal. Mine did the same thing for the first month then settled.
Yes, I have had mine for two years and it still looks great. Just clean it regularly with soap and water.
I will give you the straight answer.
| Option | Typical Cost |
| Lab created | $800 |
| Natural stone | 5-10x more |
| Plated alternative | $20-$50 but will tarnish |
If you are on the fence, go with the middle option. The plated stuff looks fine for a month then turns skin green. The natural stone is beautiful but the markup is brutal.
Quick summary first, then details: Not worth the risk in my experience. Spend a little more and buy from a real store.